Search engine advertising • English Conversation Questions

What is search engine advertising and how does it work?
What are the benefits of using search engine advertising for businesses?
How can businesses optimize their search engine advertising campaigns?
What are some common mistakes businesses make when running search engine ads?
How does search engine advertising differ from other forms of online advertising?
What are some best practices for creating effective search engine ads?
How do businesses determine which keywords to target in their search engine ads?
What is the role of bidding in search engine advertising?
How can businesses track the success of their search engine advertising campaigns?
What are some emerging trends in search engine advertising?
What are some potential drawbacks of using search engine advertising for businesses?